Company Profile

Founded by illustrators Lars and Kim Justinen in 2000, GoodSalt™ has become the most popular source for inspirational themed imagery in the world.  With licensees in over 40 countries, GoodSalt™ owes its growth to the quality of the artists and art that we represent.

The administration and design offices of GoodSalt™ Incorporated are housed in a 12,000 square foot heritage brick building located in downtown Nampa, Idaho.

President/Illustrator - Lars Justinen
Operations & Licensing - Tobin Rogers
Finance – Christina Melad
Techology - Dave Stone
Printing - David Tinnon
Printing & Shipping - Marcie Flatt
Illustrator - Steve Creitz
Illustrator - Kim Justinen



Mission Statement

Our mission is to provide the very best artwork and photography possible with the resources and talents God has given us and the artists we represent, modeling our efforts after the proverb "Whatsoever thy hand findeth to do, do it with all thy might." Ecclesiastes 9:10

We believe it is our duty to follow the highest standard of ethical behavior. Our focus is on providing the kinds of products and services we ourselves would want. Whether assisting a new artist or licensing to a large publisher, our intent is to treat all in an open, transparent, and Christ-like way.

"So God created man in His own image." Genesis 1:27 Like the Sovereign God of the Universe, we find joy and fulfillment in the works of that we and our fellow artists create. The act of creating is, in many ways a spiritual experience. “In the beginning, God created...”